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Cornerstone Credit Union Improves Member Service and Transforms to a Proactive Needs-Based Sales Culture with Data

With more than 24,000 members and nine branches scattered across Saskatchewan, Canada, Cornerstone Credit Union was challenged to better understand their members’ needs. Read the case study to learn about:

  • Cornerstone Credit Union's data journey
  • The value of a holistic view of each member, and the entire membership
  • Increasing engagement and wallet share 
  • Leaving behind lagging indicators, and switching to powerful predictive analytics

Download the Case Study