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Humanizing Data for Survival

Featuring Alpharank 

We are excited to feature Brian Ley of Alpharank on this CU App Store Presents webinar. Brian explains how credit unions can build customer graphs using anonymized transactions from a data lake and case studies of using the graph to enhance marketing. New member acquisition is the key to survival and prosperity for credit unions large and small. Brian focuses on using the graph to attract new members efficiently via digital marketing.

Key Topics
  • Improve new household acquisition using your transaction data lake to build a customer graph.
  • Use the graph to target better prospects on digital media like Facebook and Google Ads.
  • Achieve higher conversion rates into real accounts that add equity to your credit union.



Brian Ley, Founder & CEO, Alpharank

Brian’s lifelong interest in human networks led him to found Alpharank in 2011. Brian holds a BSc and a BA from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.
Brian is also a founding member of the Dyslexic Entrepreneur Network, to support its members to own who they are, understand it and, best of all, love it.

About Alpharank
Want to know which of your customers would make your best Brand Ambassadors? Using the Alpharank Data as a Service we identify the brand ambassadors in your customer base so you can focus your outbound advertising and marketing efforts on them to generate the highest ROI for the most efficient out-of-pocket. Optimize your social advertising as well as your display ads by focusing your message on the heaviest influencers that will create the most pass-along impact for your sales.

About the CU App Store

The CU App Store is the global marketplace for applications that help turn OnApproach M360 data into reports and analytics that provide valuable insights for credit unions. With applications developed by both credit unions and vendors, the CU App Store provides the industry with a place to build and share analytic applications.

View the Webinar Recording